Brief:

Security is becoming increasingly technology-focused, but in a world driven by AI, it’s often the human intelligence that matters most.

Telstra Security Monitoring came to us looking for a full rebrand. The new name Sapio, from Sapien, meaning wise man or woman, positions the security company as one that combines innovative technology with human expertise and instinct.

Sapio looks behind the data, beyond the black and white. They look for gaps, the hidden and unexpected. They see the spaces between.

Solution:

‘The spaces between’ became a simple graphic mechanism that inspired our brand.

The edge of a book, underneath a box lid, or in between doors become the spots where our brand lives, and highlights the observative nature of Sapio.