Brief:

With the rise of digital and Neobanks there is more competition in the banking industry than ever before. Bankwest identified that a new age approach to their finances meant people wanted less bank in their lives.

In line with their 125th birthday, we were tasked with creating an evolution of the Bankwest brand identity to reflect the strategy “Bank Less”. A brand that is modern, flexible and has movement and sound at the heart.

Solution:

We created a ‘Less Banky’ world where every element was designed to feel simple, joyful and approachable. A considered, rounded language informs everything from our logo and custom typeface, to our digital interfaces and motion suite.

Alongside a playful tone of voice and illustration style, the result is a distinctly human take on the banking world.

Credits:

3D Illustration – Buck
Copywriting – Oliver Bussell
Typeface Design – Russell Bean