Fanta Pants
Brief:
Did someone says Fanta bumbags?
To be relevant to teens we needed to be much more than a fun, bubbly, orange liquid.
Relevancy to teens comes from cultural credibility, so that’s what we gave it.
Introducing Fantapants.
Orange really is the new black.
Solution:
We partnered up with The Fashion Institute, some influencers and a bunch of smoking hot ginger models to launch a high end orange fashion line; Fanta Pants.
The tongue-in-cheek fashion shots were all over insta and even got picked up by Cosmo magazine.
It’s Fanta fah-shun dahling.
