Mezmo
Brief:
LogDNA approached us with the task of helping them to match their impressive and powerful data observability platform with a suitable identity system.
The observability platform allows data to be screened and pipelined in order to streamline operations and help inform future updates and trends.
Solution:
Our starting point was a disjointed brand with little to spark inspiration, but within that we found the conceptual idea of allowed data to be charged, and therefore set free.
The name was changed to Mezmo, a derivative of the word mesmerize, which means to capture one's complete attention; a charged vision. This same idea of being charged informed the rest of the brand in a our bold and punchy diplay typeface, circuit board inspired iconography, a vibrant-but-grounded palette, neon lit photography as well as the way in which the brand came to life in movement.
Credits:
Website – Mezmo
