Brief:

Landor Sydney is full of people who are obsessed with football or soccer as it’s (falsy) known in Australia. With the world cup swiftly on it’s way to the masses, the Sydney office played host to a plethora of qualifying and latter stage games in the office.

How would we send out an invite to clients and agency collaborators, to join us for those incredible games?

Solution:

To kick off the Russian world cup and us hosting people in the studio, we commissioned some russian dolls that would be used in the invites that were sent out.

We decided to use the modular nature of Russian dolls, to depict the 7 emotional stages of being a fan in the world cup. It stats with excitement and happiness and for many of us, ends in heartbreak and sorrow. I drew the initial characters and layouts and we commissioned an incredible Australian illustrator called Cassie Stevens to pain the dolls.

Credit:

Artist – Cassie Stevens